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Matthew Marsden
Matthew Marsden
3D Artist/CG Generalist at SGSco
Hull, United Kingdom

Summary

CG Generalist with over 10 years experience in CGI producing 1000's of high-quality renders for companies such as Nestle, Proctor & Gamble, Unilever, Audi GmBH among others.

My work has been displayed in Times Square as part of an Ad campaign for Acqua Panna, and can be seen across many ecommerce sites such as ocado, morrisons and amazon, as well as being used in a vast array of promotional images for nestle as can be seen here:
https://www.sanpellegrinofruitbeverages.com/uk/

I am proficient with a wide variety of software and pride myself on creating perfect textures and lighting rigs for my models/sculpts.

Skills

Physically Based Rendering3D ModelingPBR TexturingTexturingCompositingConcept DesignEnvironment DesignCreature ModelingDigital SculptingEnvironment ModelingCharacter DesignCreature DesignHigh-poly ModelingProduct DesignLevel DesignHard Surface Modeling

Software proficiency

3ds Max
3ds Max
Maya
Maya
V-Ray
V-Ray
Terragen
Terragen
Photoshop
Photoshop
Corona Renderer
Corona Renderer
RenderMan
RenderMan
Mudbox
Mudbox
ZBrush
ZBrush
Phoenix FD
Phoenix FD
Substance 3D Designer
Substance 3D Designer
Substance 3D Painter
Substance 3D Painter
RealFlow
RealFlow
Mari
Mari
Unreal Engine
Unreal Engine
Adobe Lightroom
Adobe Lightroom
Illustrator
Illustrator
Premiere
Premiere
After Effects
After Effects
Fireworks
Fireworks
Audition
Audition
Dreamweaver
Dreamweaver
AutoCAD
AutoCAD
Alias Design
Alias Design
deadline
deadline

Productions

    • Commercial / Advertisement
      Rescue Me Advertisement
    • Year
      2018
    • Role
      Lead 3D Character Design & Animation, Rigging, Lighting
    • Company
      RSPCA
    • Commercial / Advertisement
      Spider Performance - Range Rover Evoque
    • Year
      2015
    • Role
      3D Artist and compositor.
    • Company
      Spider Performance Ltd.

Experience

  • 3D Artist 2 at SGSco
    Hull, United Kingdom
    March 2018 - Present

    Modelling, Lighting, Texturing, and Rendering of bespoke cgi packshots and advertising assets for global use working with brands such as Nestle, Unilever, Kelloggs, Coke, JDE, Proctor & Gamble and Reckitt Benckiser.

    Creation of 'Master scenes' to be used with Deadline to render multiple packshots down the line, with operators changing artwork textures within the scene before submitting to render.

    3D Scanning and photography of products to be modelled. (Creaform HandyScan3D)

    Creation of assets to be used in 'Master Scenes' including models, textures, materials, light rigs, camera rigs and automation

    Development, Creation and implementation of new 3D workflows to improve scene build times and overall efficiencies as well as filing structures

    ~Software used day to day includes:

    3DS Max 2017 + 2020

    Maya 2018 + 2022

    Nuke

    Photoshop

    Illustrator

    Deadline

    VXModel

    V-Ray 3.7

    V-Ray Next

    V-Ray 5

  • Head of 3D Design and Electronic Design. at Spider Performance Limited
    Hull
    May 2010 - September 2017

    At Spider Performance Ltd. my role was to design automotive ECUs and Tuning systems. This meant designing the PCBs as well as the enclosures, and ensuring all files were correct before sending them to manufacture. As well as this, I was also in charge of social media and advertising media. This involved creating photoreal product concepts to be sent to our global resellers to use for advertising purposes, as well as 3D images of vehicles for the same purposes.

  • 3D design technician - FREELANCE at Associated British Ports
    Hull
    January 2016 - March 2016

    I created CAD files from and artists concept drawing that were used to create the final sculpture for ABP's Hull port. The sculpture was created and fitted in 2016 and is visible from Hedon Road in Hull. I also was tasked with creating photoreal renderings of the sculpture on its plinth at the site prior to its creation for use by various news outlets such as look north and hull daily mail.

  • CG Generalist, Cinematographer and editor; Web Designer at Latchgate Limited
    Hull, United Kingdom
    April 2012 - September 2014

    I worked freelance for Latchgate Ltd. producing video walkthroughs of property's for sale on their website, as well as arch vis renderings of new builds.

    I was also in charge of producing their website and creating a user friendly backpage so the client could update the website later to keep the site up to date.

    As well as this, I was also hired to edit footage captured to be shown in European ports that were used to 'advertise' Hull and East Riding to potential visitors, showcasing local sights and promoting local businesses.

  • CG Generalist at Unreality Studios
    hull
    September 2010 - Present

    This is the company name used for my freelance work. I have produced a variety of work such as concept art, 3D animations, Arch-Vis renders, character design and product design for various companies around the world. These include:

    ABP - Associated British Ports; BBC; North Ferriby Utd; Latchgate Ltd; Hull University's School of Art and Design; RaceChip GmBH; Aesop; Olio Bruno; Ballet Be Fit; James Harvey Plastic Surgery; Show Stoppers PLC; Diesel Tuner Systems Limited; Stephanie Newton Yoga; Euro Turbo; Bath Renewal Boston; Sam Brookes Holistic Health and Beauty